EAST HANOVER, N.J., Jan. 30 /PRNewswire/ -- Ritz crackers, the official
cracker of NASCAR(R) and the brand that is always "Open for Fun," has
teamed up with Roush Fenway Racing and Ford Racing Technology to offer
consumers the chance of a lifetime with the Kraft "Race to Win a Ride"
Sweepstakes. Beginning February 4, 2008 through September 29, 2008, five
lucky consumers will have a chance to win a trip to the NASCAR(R) Sprint
Cup Series Championship Weekend at the Homestead-Miami Speedway(R) in
November 2008 and will also have the opportunity to meet racing great Matt
Kenseth, and other Roush Fenway Racing drivers at the race. From this group
of five, one winner will also be randomly selected to win a 2009 Ford
Racing equipped Mustang V6 sports car.

    The Ritz cracker NASCAR(R)-themed campaign is powered by several highly
visual marketing vehicles, including an on-pack promotion and in-store
displays, as well as print, radio, television and online advertising. There
will also be fun, interactive consumer events taking place throughout
NASCAR(R) Speedweeks and The DAYTONA 500(R) February 10th to 17th, 2008.

    Race fans can learn more about the sweepstake on specially marked
packages of Ritz crackers, which will feature a limited-edition, cut-out of
the Ritz NASCAR car on the back panels, which is the car Matt Kenseth will
race in the DAYTONA(R) NASCAR Nationwide Series race in Daytona on February
16, 2008. These special-edition Ritz cracker boxes will be available in
stores nationwide beginning in April.

    To help generate additional consumer awareness for the program, Ritz
crackers has created lobby displays and combo cards, which will appear in
more than 12,000 retailers nationwide from February through August. The
lobby displays will consist of inflatable Ritz cars and racing graphics. In
addition, the Ritz cracker NASCAR(R) show car will also appear at multiple
retail locations throughout the year, which will be sure to get race fans'
excitement revving.

    Beginning in February, there will be dedicated race specific
advertising that is part of the new Ritz Cracker "Open for Fun" campaign.
This will include television and print advertising throughout the NASCAR
racing season appearing on the FOX and TNT networks. Race inspired print
advertising will appear in publications such as People's "Country edition"
and TV Guide's "DAYTONA(R) issue". The advertising will also appear online
at Kraftfoods.com and Fordracing.com.

    The Ritz cracker brand will also support the program with promotional
radio spots that give a call to action to participate in the sweepstake and
drive traffic to the retailers for entry. Through these radio partnerships
there will also be a chance for consumers to win an autographed Matt
Kenseth Ritz Race fire suit. Ford Racing will also include the Ritz cracker
promotion in their Ford Racing website, fan club e-mail blasts, Inside the
Oval magazine, and direct mail information.

    "The NASCAR(R)-themed promotion is one of the many marketing and
communications elements supporting the new Ritz "Open for Fun" campaign,"
said Jim Low, Senior Brand Manager, Ritz crackers. "As the official cracker
of NASCAR, Ritz is thrilled to give race fans the chance to be right there
in the heart of action with this sweepstake and bring fun to everyone
through on-pack memorabilia."

    For more information on the Kraft's "Race to Win a Ride" Sweepstakes
and to learn more about other Kraft brands involved in this program, log
onto http://www.nabiscoworld.com.
From Jan. 7 through March 7, 2008, customers who register for the
DealFinder Travel the World Sweepstakes at http://www.aa.com/promo are
automatically entered for a chance to win a Grand Prize of air travel for
two around the world and a $25,000 MasterCard gift card. In addition,
American will award two First Prize winners a $10,000 MasterCard gift card.

    "American's DealFinder(SM) searches for exclusive, targeted, discounted
fares based on pre-selected fare preferences to destinations throughout
American's worldwide network," said Derek DeCross, American's Managing
Director - Interactive Marketing. "The Travel the World Sweepstakes
provides a wonderful opportunity for customers to learn more about the
DealFinder tool, while rewarding lucky winners with the travel experience
of a lifetime."

    Customers are eligible to enter the sweepstakes up to three times per
person, with no purchase necessary to win. Participants can receive one
entry each for:

    -- registering for the sweepstakes at http://www.aa.com/promo
    -- downloading DealFinder from the promotion site
    -- forwarding sweepstakes information to up to four additional people

    Offered through AA.com, DealFinder (http://www.aa.com/dealfinder)
alerts customers when fares matching their pre-selected preferences are
available. Travelers simply enter where they want to go, how much they want
to spend, their travel dates, and how many people will be traveling.
DealFinder will let them know what the current lowest fare is and keep
looking for their desired fare. If it finds a match, customers will receive
an alert right on their desktop. Additionally, customers get targeted
offers and special deals that are available only through DealFinder. For
example, as a DealFinder subscriber, you might find a discount of 20
percent off fares to Central/South America, discounts to ski destinations,
or other fantastic offers that show up on your computer desktop. But you
won't hear about the deal unless you're a DealFinder subscriber, so sign up
now at http://www.aa.com/dealfinder.

    For official sweepstakes rules, Terms and Conditions and other
promotion details visit http://www.aa.com/promo.
Each Digital Mix Tape Created Enters Users to Win Sony Home Entertainment

    POUGHKEEPSIE, N.Y., Jan. 17 /PRNewswire/ -- Mixaloo (http://www.mixaloo.com),
which enables music fans to create, distribute and sell digital mix tapes
across the Web, today announced the start of a new sweepstakes giving music
fans a chance to overhaul their entertainment system with a new Sony(R)
BRAVIA(R) Theater micro-satellite home theater system, 32" BRAVIA M-Series
LCD HDTV, Sony Walkman(R) Video MP3 Player and other great prizes.

    To enter the sweepstakes, which runs from January 16th 2008 to March
16th 2008, users simply need to sign up for Mixaloo at http://www.mixaloo.com. For
new and existing Mixaloo users, each new digital mix tape created during
the length of the sweepstakes gains them another entry to win, up to 50
total entries per registered user are allowed.

    The sweepstakes offers numerous prizes, including one Grand Prize
winner who will be awarded each of the following:

    --  Sony 32" BRAVIA M-Series LCD HDTV
    --  Sony BRAVIA Theater micro-satellite home theater system
    --  Sony Walkman Video MP3 Player
    --  Mixaloo t-shirt and hat

    Nineteen Runner-up prize packages will include one Sony Walkman Video
MP3 Player, Mixaloo t-shirt and hat. Additional prize packages include
Mixaloo t-shirts and hats.

    The online promotion is also open to users of Mixaloo's Facebook
application, which allows music fans to create digital mix tapes without
leaving Facebook.com. To enter the sweepstakes, Facebook users just need to
add the Mixaloo application and enter their email address during
registration. Current Mixaloo Facebook users can click the Sweepstakes box
located at the bottom of their application to enter. Facebook users will
also receive an additional entry to win each time they create a new mix.

    "The more mixes our users create, the more chances they have to win,"
stated Mark Stutzman, CEO and co-founder of Mixaloo. "On top of earning
money and points that are already redeemable on Mixaloo.com, this
sweepstakes gives music lovers extra incentive to keep spreading digital
mix tapes and help their friends discover new music."

    By bringing the mix tape to the Net generation, Mixaloo rewards music
fans with three simple steps:

    --  Mix - Choose from a selection of more than three million songs to
        create the mix, including every major label and thousands of
        independent artists.
    --  Share - Distribute the mix with 30-second song samples inside a widget
        to any personal Web site such as MySpace, Facebook or Blogger; or via
        email directly to friends.
    --  Earn - Receive half the profit from every sale of each digital mix
        tape.  In addition, collect points from each sale that can be redeemed
        for cool stuff like music gear.

    For more information, and to enter the sweepstakes, visit http://www.mixaloo.com
    About Mixaloo

    Mixaloo rewards music fans for creating, distributing and selling
digital mix tapes in the social media environment, offering cash and choice
merchandise to mix-makers who successfully market their handiwork. With a
simple interface and over three million songs to choose from, including
every major label, Mixaloo makes it easy for users to promote their
favorite songs and discover new music. The company is based in
Poughkeepsie, New York. To start creating digital mix tapes, visit