Expo TV and Gamepro Launch Video Contest

July 12, 2006

Expo TV (http://www.expotv.com), the
leading video destination for product reviews, and IDG Entertainment
(IDGE), the world's leading interactive entertainment-information provider
and publisher of GamePro, announced the launch of a first-of-its-kind
user-generated video contest for reviews of currently available video
games. Five winning videos will be selected as the "Best Gamer
Videopinions" through online voting and by a panel of experts from
GamePro.com. Winners will receive a home entertainment system, including a
32-inch Flat Screen HDTV and a surround-sound speaker system, and have
their videos aired on Expo TV's nationally distributed video-on-demand
television network, and showcased online at GamePro.com and expotv.com.
    "Expo TV is committed to capturing unbiased product testimonials on
video to help inform consumers in a fun, entertaining way. And there's no
better source for game buying advice than GamePro's enthusiast community,"
said Daphne Kwon, chief executive officer of Expo Communications. "Our
members have already turned the camera on themselves and uploaded over
six-thousand product reviews at expotv.com to create an authentic, powerful
new tool for consumer research."
    "GamePro.com attracts a very active community of gamers who regularly
share recommendations and advice with each other," said IDGE President and
CEO Daniel Orum. "Partnering with Expo TV to get their reviews on video
adds a new dimension of interactivity that our community will really
enjoy."
    Expo TV has set up a special contest site
(http://www.expotv.com/contest) to receive the uploaded video reviews from
July 7 through July 23. Fifteen semifinalists will be selected by online
voting taking place from July 31 through August 13. A panel of GamePro
judges will then select five finalists, whose videos will air on Expo TV in
14 million television homes and be featured on the home page of
GamePro.com, and who will each receive a Sony 32-inch Flat Screen HDTV and
a surround-sound speaker system. Winners will be chosen based on the
quality and depth of the insights on the games and use of the video aspect
of the reviews to convey information and demonstration. While there are no
specific technical requirements, reasonable standards for lighting, sound
and editing will be important.
    Selected video game Videopinions can be viewed online at
http://www.expotv.com/contest.
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