Target launches sweepstakes for kids

June 2, 2006

Target today announced a
sweepstakes for children across the country to enter to win their very own
reading clubhouse, designed by famous storybook illustrator J. Otto
Seibold. The clubhouse is a visually stunning, 36 inches wide by 48 inches
long by 54 inches high, kid-friendly, storybook-decorated freestanding
cardboard structure -- the perfect getaway for reading and book club
meetings. The sweepstakes is part of the Target Ready. Sit. Read! program
which encourages a love of reading early in life.
    Five grand prize winners will each receive the custom clubhouse as well
as a $500 Target GiftCard. One hundred first place prize winners also will
be awarded the clubhouse and 1,400 second place winners will each receive a
$10 Target GiftCard. Children can enter the sweepstakes from June 4 to July
31, 2006 by visiting
    "The Target Clubhouse Sweepstakes will give children the perfect space
to enjoy books, read with friends and family and host book club meetings,"
said Laysha Ward, vice president, community relations, Target. "This
compliments our recently launched online Parent/Child Book Club and our
overall goal of encouraging a love of reading at an early age."
    Target first collaborated with illustrator J. Otto Seibold to create
the characters for the Target Parent/Child Book Club Web site, an online
destination with dozens of tools and incentives aimed at getting children
and adults to plunge into books together. The clubhouse J. Otto Seibold
designed is a colorful, freestanding house sure to brighten any yard. The
one-room house sports a bay window, dormer and skylight. There is a banner
on the roof, a functioning windometer and a clock in the gable. There is
even a convenient peephole in the door.
    When children and families join the Target Parent/Child Book Club
online at, they also will receive a free starter
kit. The colorful kits double as backpacks and include much of what's
available online, from information on how to host a book club to bookmarks
and coupons. The site also features experts' monthly book picks, tips for
hosting club meetings and book discounts.
    The Ready. Sit. Read! Clubhouse Sweepstakes and the Target Parent/Child
Book Club are part of the Target national Ready. Sit. Read! campaign, aimed
at encouraging a love of reading among children at an early age. Developed
in partnership with the U.S. Department of Education, Ready. Sit. Read!
puts books in the hands of parents through pediatrician visits, sponsors a
national writing contest in partnership with the Library of Congress and
supports book festivals across the country.
    About Target
    Minneapolis-based Target serves guests at 1,418 stores in 47 states
nationwide by delivering today's best retail trends at affordable prices.
Target is committed to providing guests with great design through
innovative products, in-store experiences and community partnerships.
Whether visiting a Target store or shopping online at, guests
enjoy a fun and convenient shopping experience with access to thousands of
unique and highly differentiated items. Target (NYSE: TGT) gives back more
than $2 million a week to its local communities through grants and special
programs. Since opening its first store in 1962, Target has partnered with
nonprofit organizations, guests and team members to help meet community

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