PRIA Powerbar launches “Sparkle and Shine” online sweepstakes

June 2, 2006

POWERBAR PRIA today announced
the launch of the "Sparkle and Shine" online sweepstakes at where women can enter for a chance to win a number of
valuable gifts including the grand prize -- $10,000 worth of fine jewelry.
The sweepstakes, one component of Pria's 2006 "Be Sparked" consumer
marketing campaign, is featured on the redesigned PRIA web site. The web
site also highlights new resources on women's nutrition like articles, tips
and tools.
    "PRIA bars are designed to give women the nutrition their bodies need
to feel good from the inside out and the 'Sparkle and Shine' sweepstakes
gives women the opportunity to sparkle and shine on the outside," stated
Pria Associate Brand Manager Christine Vleck. "As part of the 2006 'Be
Sparked' campaign, the sweepstakes and redesigned web site give women the
opportunity to re-energize, refresh and add some spark to their daily

Prize packages for the sweepstakes include:

One Grand Prize Package:
    *  $10,000 worth of jewelry from an exclusive retailer
    *  $1,000 gift certificate to a personal trainer of winner's choice
    *  1 year gym membership to gym of winner's choice

Three (3) 1st Place Prize Packages:
    *  1 year gym membership to gym of winner's choice
    *  MP3 Player
    *  $50 gift certificate for music downloads
    *  $500 gift certificate to online fitness apparel site

Ten (10) 2nd Place Prize Packages:
    *  Pria "Spark" Pack complete with a one year supply of PRIA nutrition
    *  1 year subscription to a women's health publication

    As part of the new look and feel of the PRIA web site, consumers can
sign up to receive the "Weekly Spark" e-newsletter which consists of timely
nutrition, diet and wellness tips specifically geared to women. LLuminari,
a trusted voice on health for women, will provide content for the
newsletters. Experts from LLuminari, a prestigious network of the
well-known, evidence-based health professionals who believe that
communicating about health is as important as practicing medicine, have
been featured on Oprah, CNN and Women's Entertainment.
    In addition, a "Build Your Spark" interactive lifestyle quiz tool will
be added to the website later this summer. This tool will allow users to
discover practical and useful ways to "Spark" everyday wellness into their
lives by offering women creative suggestions and ideas for creating a
healthier nutritional life balance.
    About PowerBar
    PowerBar is committed to helping enhance the health and wellness of
active individuals by providing convenient nutritional products and sound
nutrition information. Backed by decades of sports nutrition experience,
PowerBar's product line includes a full spectrum of great-tasting food and
beverage options developed to meet the nutrition and energy needs of
everyone from athletes to individuals seeking healthy food choices.
PowerBar proudly fuels world-class athletes including Lance Armstrong, Tiki
Barber and Michael Phelps, and sponsors premier organizations and events
including The Leukemia & Lymphoma Society's Team In Training program, the
Chicago, Boston and ING New York City Marathons and a global Ironman
partnership. PowerBar is owned by Nestle SA.
    About LLuminari
    LLuminari is a lifestyle and health media corporation founded in
December 2000 by a team of well known surgeons, authors and media personas.
LLuminari is committed to developing informational, inspirational, and
motivational multi-media programs, using the latest, science-based,
gender-specific knowledge. LLuminari's experts collectively convey a
powerful, comprehensive viewpoint not found anywhere else. The company is
comprised of health experts across multiple disciplines, who translate
complex medical information into language people understand. The network
members are leading doctors, authors, speakers, and commentators focusing
on contemporary health issues and looking at health in terms of the total
person -- at work, at home, and in their communities.

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